"My interest is in the future; as I'm going to be spending the rest of my life there."
--- Charles Kettering
In the year 1998 Anton Kraft had the idea of creating watches different from anything else ever seen: LED Displays and a new time reading system that will revolutionize the watch market. Despite the non-existence of technical resources or opportunities at the time, he registered for a legal protection of his ideas.
In 2004 Anton Kraft teamed up with the owners of a production facility who brought the technical knowledge required for this journey. Because of the initial time reading system being based on the IT code for all computers - the binary code - with the numbers 0 and 1, the brand name 01 THE ONE was born. In 2005 Time Technology Ltd. was founded and now operates the brand 01 THE ONE.
01 THE ONE is considered the leading name in design & fashion orientated watches, The brand has been a pioneer of innovation and style since the very beginning and now present in 20 countries world-wide.
Instead of following the trends on the watch market, 01 THE ONE’s objective is to create something unique and different.
Anton Kraft's idea was to create a watch line perfect for independent people who follow their own unique path in life and trend-setters who express their individuality by the way they dress. From the very beginning, Anton Kraft ignored style-dictators and consumer forecasts of the fashion or watch establishment.
The 01 THE ONE staff reflects this freedom: a cosmopolitan team that creates a family-like working atmosphere. 01 THE ONE 'people' and their working methods are unconventional, but productive – driven by the idea of creating an evolution.
And this is just the beginning...
Join the 01 THE ONE's evolution.