Kids' 7100022 Character Silver-Tone Hot Wheels Digital Watch

The iconic Hot Wheels car screeches onto the dial of this rubber-burnin' watch. The Kids' Character Silver-Tone Hot Wheels Digital Watch immediately takes off with a round 29.7mm silver-toned resin case that surrounds a fiery yellow dial face around the digital dial featuring the Hot Wheels logo and a revved up red Hot Wheels car. A red and black nylon strap with a Hot Wheels graphic and a Velcro closure keeps this watch attached to the wrist, so it doesn't zoom away.

   
The Armitron brand has earned its tagline America's Watch with its broad popular appeal and unequalled market penetration. Today, Armitron watches are available at more than 10,000 mid-tier and mass retail locations nationwide, and is the No. 1 selling watch line at many stores. The Armitron brand has developed its reputation based on the dependability and style of its watches. Each timepiece offers exceptional style, quality and value. It is well known that the quality standards on Armitron watches match those of timepieces at much more expensive price points. The brand offers a fully multi-functional line with sub-dials, tachymeters, chronographs, ana-digital displays, digi-analog displays, timers and lap-counters with solid stainless-steel bracelets or genuine leather straps. Luminous hands and dials, one-touch fold-over clasps and genuine diamonds also are featured.

The Armitron All-Sport line of watches for men and women combines sport function with athletic styling and exceptional value. All-Sport features include dual times, 24-hour alarms, chronographs, Instalite night-vision displays and up to 330 ft. water resistance. Armitron extends its All-Sport credibility with a major presence in baseball stadiums for the New York Yankees, Baltimore Orioles, Milwaukee Brewers, LA Angels of Anaheim, Minnesota Twins and Texas Rangers.

Armitron's Now collection offers fashionable watches for women in bracelets, bangles and leather straps that feature trend-driven styling and signature details like genuine diamonds, Swarovski crystals, texturized faces and faceted crystal mineral lenses.

Armitron also produces classic watches for character licenses to suit its younger customers. Popular character watches include Star Trek, Looney Tunes, Hot Wheels, Scooby-Doo, Betty Boop, Batman, Speed Racer, Precious Moments, Little Miss, Barbie and Peanuts.

Every Armitron watch features the quality and styling found in much more expensive watch brands, simply put:

Armitron is the best priced quality watch in America!