Affiliate Program Management: An Hour a Day

Affiliate Program Management: An Hour a Day

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Language English
Contributor(s) Evgenii Prussakov
Binding Paperback
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About Affiliate Program Management: An Hour a Day

Affiliate Program management is one of the most trending topics in the world of marketing today. Small and large business affiliate program houses are striving to practice this program in the best possible ways. Affiliate Program Management: An Hour a Day is considered to be one of the best business books online for affiliate program management as it provides an in-depth information on the subject. Written by an expert affiliate program manager - Evgenii Prussakov, this book is one of its kind and was published by John Wiley and Sons on April 1, 2011.

This book was published in English and comes encased in a beautifully illustrated paperback. Although this book is immensely popular, it is available in only one edition and is therefore easy to find. The affiliate Program-Management: An Hour a Day is considered to be the bible of affiliate program management. The step by step method of instruction used in this book, makes it amazingly easy for the readers to follow and understand. Starting from how to set up an online affiliate program management company to how to manage and successfully grow it, everything is discussed in this book.

It is an amazing book that instructs the reader with all the basic concepts of affiliate program management. The 456 pages book is written in such a simple narrative way that makes the understanding of this subject very easy. Marked by ISBN-10: 0470651733 and ISBN-13: 978-0470651735 this book is easily available online.

Overview: Affiliate Program Management

Product Details
Language English
Publication Date April 1, 2011
Publisher John Wiley & Sons
Contributor(s) Evgenii Prussakov
Binding Paperback
Edition 1
Page Count 460
ISBN 10 0470651733
ISBN 13 9780470651735
Dimensions and Weight
Product Weight 662.2 grams
Product Dimensions 18.7 cm x 2.3 cm x 23.5 cm

Editorial Reviews

From the Back Cover

Launch, Manage, and Build a Successful Affiliate Marketing Program A Step–by–Step Guide This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day–by–day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more. Do crucial pre–launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds Set up competitive affiliate program terms Launch the program and recruit affiliates into it Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers Use KPIs, metrics, competitive intelligence, and split testing to optimize performance Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others You′ll also find: Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies Twenty–five ready–made affiliate program promotion ideas Real–world case studies that illustrate successes to learn from and mistakes to avoid Praise for Affiliate Program Management: An Hour a Day "Well–written and completely comprehensive, this is a must–read for merchants who want to expand brand awareness and increase sales through affiliate marketing." — Rosalind Gardner , speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People′s Stuff Online "It′s all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time." — Jim Kukral , ten–year affiliate marketing veteran and author of Attention! This Book Will Make You Money "Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you′ll learn what not to do! This is a must–read." — Scott Allan , VP of Marketing, LinkShare Corporation "This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov." — Anita Campbell , CEO, Small Business Trends "With clear explanations, plentiful real–world examples, and fantastic resource lists, this book is a comprehensive compendium of up–to–date knowledge from a leader in the field." — Alicia Navarro , cofounder and CEO, Skimlinks

About the Author

Award–winning affiliate management expert  Evgenii "Geno" Prussakov  is the CEO & Founder of AM Navigator – a world’s leading OPM agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored “A Practical Guide to Affiliate Marketing” (2007) and “Affiliate Program Management: An Hour a Day” (2011) which have trained thousands of marketing professionals. In 2011 for influencing “change within the industry” LinkShare named him one of Performance Marketing’s Most Vocal Advocates, while Small Business Trends recognized him in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days, the world’s first and only affiliate management conference. Besides books, he shares his knowledge through major digital marketing magazines (Website Magazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (at Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).
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