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The Art Of Choosing

The Art Of Choosing

Lowest online price: 499.00 318 (36% off)
Language English
Contributor(s) Sheena Iyengar
Binding Paperback
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Overview: The Art Of Choosing

The Art of Choosing: The Decisions We Make Everyday of our Lives, What They Say about Us and How We Can Improve Them - The title very clearly explains the subject covered in the book. The book written by Sheena Iyengar was published in the year 2010.

In this book, Iyenger talks at length about the way each big and small choice made by us in our everyday life contributes in shaping our lives. She explains how even small choices such as whether you should opt for Pepsi or Coke, whether you should spend or save, whether you should eat or diet make a huge difference in our lives. Iyenger asks as to why we make choices and how we choose? Whether our choices are inborn or whether our culture has an impact on them? There are times when we choose things that are not in the best of our interests - Iyenger asks as to why we make such choices?

Iyengar has researched at length on choices and has come up with surprising and insightful answers to the aforementioned questions in this book. Her book gives a deep insight on the subject and has been appreciated by several readers from around the world. It analyzes the science as well as the art of taking intelligent decisions.

Sheena Iyengar is the director of the Global Leadership Matrix initiative. She is also employed at the Columbia Business School as a Professor in their Management division and has been teaching subjects such as Leadership, Decision Making and Globalization since more than 2 decades. Known for her research on choice, Iyengar has shared her knowledge by way of her writings. Some of her notable works include Choice Proliferation, Simplicity Seeking and Asset Allocation, Born to Choose: The Origins and Value of the Need for Control and Optimism and Fundamentalism. This paperback book is listed with the ISBN number of 9788171674589.

Features: The Art Of Choosing

  • Psychology
Product Details
Language English
Publication Date April 7, 2011
Publisher Little, Brown Book Group
Contributor(s) Sheena Iyengar
Binding Paperback
Edition 2011
Page Count 352
ISBN 10 0349121427
Dimensions and Weight
Product Dimensions 20.2 cm x 2.3 cm x 15.1 cm
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