Bechna Seekho aur Safal Bano is the Hindi version of Shiv Khera's bestseller, You Can Sell. The book is about various principles which would benefit a sales professional. Often, people say that you should learn 'the tricks of the trade.' However, Bechna Seekho aur Safal Bano is not about tricks to be successful in life, rather it focuses on principles which should help one become an honest and sincere professional. This Shiv Khera book was published by Westland in March, 2012. If you're looking for Shiv Khera books, you can buy books online by exploring Junglee.com which lists many retailers selling these books at discounts.
Shiv Khera is an Indian writer of self-help books. He has authored several books including You Can Win, which focuses on becoming successful in life through a positive attitude and personal growth. Some of his other works are Freedom Is Not Free and Living with Honour. As an author, Khera was inspired by a lecture from the author, Norman Vincent Peale, which motivated him to pen down his thoughts. In this book, Khera writes about how to master the art of selling through sincerity and integrity.
In Bechna Seekho aur Safal Bano, Khera says anybody who is selling a service, product or even an idea is a salesperson. For example, a girl who is proposing marriage to a boy, a politician asking for votes during election, a lawyer arguing a case to support his client, a candidate giving his job interview - are all selling ideas, product or a service. Shiv Khera mentions that if you want to sell successfully, you are required to meet your goals and even exceed expectations. You must also try to avoid pitfalls and establish credibility. You should not impose your idea or product on a person. Instead, the relation between a prospective buyer and a salesperson should be cordial and polite.
You Can Sell is a motivational book which talks about morality and ethics, especially meant for sales executives. A bestseller in the business category, this edition of the book is available in paperback binding. Its ISBN 10 is 9381626529 and its ISBN 13 is 9789381626528.