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Business Model Generation

Business Model Generation

Product Specifications
Language English
Binding Paperback
Publisher Wiley
Business Model Generation is unique in its supremely illustrative style, which aids designers and non-business personnel and helps them comprehend deep business-related concepts and jargon with ease.The book has been broken down into five segments, Canvas, Patterns, Design, Strategy and Process, to help readers grasp the technicalities.The section titled Canvas explicates the meaning of a business model and describes the building blocks of a practical model. Here, one can learn about a tool for constructing a business model, called the Canvas. This segment consists of three subdivisions: Definition of a Business Model, The 9 Building Blocks, and The Business Model Canvas.The section titled Patterns analyzes and expounds several business models that have been implemented lately. It incorporates five subdivisions: Unbundling Business Models, The Long Tail, Multi-Sided Platforms, FREE as a Business Model, and Open Business Models.The Design segment simplifies and interprets the building b ... See more
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