The 'Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It' is a classic book on achieving professional success. It is a delightful read with various insights on how to grow at a higher level. The author of the book is David F. D'Alessandro, and he is a keen observer of organisational life. He emphasises on building a personal brand in the corporate world in order to get noticed even in the early period of your career. With various examples of personal experiences, the author has made it a clear and simple yet effective read for all the young ones.
Content Of The Book
The book has various insights on how important having a personal brand is in convincing people powerful people in trusting you. Further, it describes and shows how to build a personal brand out of everyone's day-to-day behaviour. The author uses vivid examples from his own personal life to give examples of disarming people who hold, in their hands, your career. Reading this book will make you look beyond what is placed in front of you; it will make people want to trust you in taking chances; you will be able to recognise the obstacles hindering your growth in the organisation.About The Author
David F. D'Alessandro is a New York-born author of three best-selling business books. He is currently the Chief Executive Officer and Chairman of John Hancock Financial Services. The advertising campaign that he launched, "Real Life, Real Answer" has won the Cannes Film Festival Best Commercial award. He has also been named as one of the best CEOs of the USA by Money Magazine, Fortune, and Worth. The other two books that he has authored are 'Brand Warfare: 10 Rules for Building the Killer Brand' and 'Executive Warfare: 10 Rules for Engagement For Winning Your War For Success'. You can order online for the hardcover edition of the book published by McGraw-Hill Professional with the ISBN-10 number of 0071417583 and the ISBN-13 number of 9780071417587.
A classic book on achieving professional success
Building a personal brand in the corporate world
Insights on how important having a personal brand is in convincing people powerful people in trusting you
Shows how to build a personal brand out of everyone's day-to-day behaviour
Written by David F. D'Alessandro