Code Halos is a book that talks about the explosion of digital information, and how technology is changing the modern world of business. Written brilliantly by a troika of writers, including Malcolm Frank, Paul Roehrig and Ben Pring, this book is a must read for any individual with a penchant for information and technology. It deals with an innovative topic, and introduces its readers to the mind-boggling concept of Code Halo. The book has been published by Wiley India Private Limited on May 6, 2014. For those who want to buy books online, you can order your copy of this book from any online bookstore on Junglee.
The concept of Code Halo is essentially about a digital footprint that each and every individual on the Internet leaves. Each and every action performed by any individual on the internet, such as, click, comment, like, purchase, swipe or visit, is translated into footprints, which are collectively called Code Halos. These digital footprints serve as essential tools for all businesses, as they can use these footprints to gain a stronger foothold in the minds of the consumers as well as the market. Businesses can take full advantage of these valuable nuggets of information, and carefully use them for better prospects. These footprints or halos help coders to make better programs that are attuned to the wants and needs of the users. It also helps make services and products much more people centric. This book serves as an interesting read. It provides its readers with various real-life examples involving business giants like, GE, Allstate, Nike and Disney, and how they are harnessing the benefits of Code Halos.
Malcolm Frank, the author of this book, is the Executive Vice President, Strategy & Marketing at Cognizant. He, along with Benjamin Pring and Paul Roehrig, has come up with this brilliant book that introduces its readers to the world of Code Halos. This edition of the book has been published in English, and comes in hardcover binding. Its ISBN 10 code is 8126548606 and ISBN 13 code is 9788126548606.