In 1908, the Boston-based Converse Rubber Company began making sport shoes. Years later when Chuck Taylor joined the company, the legendary Converse high-top was born. Its history is forever entwined with two other American intuitions: basketball and rock 'n roll. "Chucks"-and every modern Converse evolution that's followed - have become standard issue for generations of players, rockers, skaters and rebellious souls. The brand evolved even further when it added an innovative clothing line by legendary menswear designer John Varvatos.