About the Book: Decisive: How to make better choices in life and work
Bestselling authors Chip and Dan Heath show you how overcome your brains natural shortcomings and make better decisions
Grappling with important decisions is always difficult. Youweigh up the pros and cons, take lots of advice, but ultimately howcan you be sure youve made the right choice?
In Decisive, Chip and Dan Heath, bestselling authors of Made toStick and Switch, tackle the thorny problem of decision making. Ourbrains, it seems, are flawed instruments. We have natural biasesand a tendency to think irrationally, and this has an impact on thechoices we make.
Many recent bestsellers such as Predictably Irrational and TheDecisive Moment have examined these faults, but simply being awareof them doesnt actually guarantee youll be able to overcome them.In Decisive, the Heath brothers draw on extensive studies and themost up-to-date research to offer specific, practical tools thatcan help us get out of the echo-chamber of our own heads andimprove our decision-making both at work and at home.
About the Author: Chip Heath, Dan Heath
Chip Heath is the Thrive Foundation for Youth Professor ofOrganizational Behaviour at Stanford Universitys Graduate School ofBusiness.
Dan Heath is a consultant to the Aspen Institute. Together, theyare the authors of the bestselling Made to Stick: Why some ideastake hold and others come unstuck and Switch: How to change thingswhen change is hard. They write a regular column in Fast Companymagazine, and have appeared on Today, NPRs Morning Edition, MSNBC,CNBC, and have been featured in Time, People and US News and WorldReport.
SPECIFICATIONS OF DECISIVE: HOW TO MAKE BETTER CHOICES IN LIFE AND WORK (PAPERBACK)