The Descent of Air India is a book that gives the reader an in-depth view on the downfall of one of the most successful airline companies in India. The book has been written by Jitender Bhargava and published by Bloomsbury Publishing India Private Ltd.
Summary and Overview
Air India was one of the leading airline companies in India. The company was respected for its service. However, the quality of their service deteriorated as time progressed. Executives started ignoring crucial matters and overall, the staff started taking issues and complaints faced by passengers lightly. As a result, the company could not cope with the changing trend in the airline industry. Moreover, the rise of other airline companies further damaged the popularity of Air India. Gradually, the company ceased to expand their brand. The author sheds light on the errors made by the company that led to its downfall. Chapters such as Living in the Past, Change of Guard, Clipped Wings, Flight from Reason and The Critical Years among others provide detailed information on the mistakes made by the management. The author has explained every aspect comprehensively. The Descent of Air India acts as a guidebook and teaches the reader what errors one should not make while leading a reputed company.
About the Author
The author of the book, Jitender Bhargava is a former Air India employee who spent over two decades in the company. He is respected in the Indian aviation sector. He has written several articles for leading newspapers since his retirement. He has also appeared on television giving his views on management and civil aviation. Due to spending a good amount of time with the company, he has managed to provide comprehensive details on what led to the doom of Air India. The hardcover edition of The Descent of Air India contains 295 pages. To own this edition you can shop online, and we will deliver the book to you at your doorstep once the order is placed. The book has an ISBN-10 number of 938295113X and an ISBN-13 number of 978-9382951131.