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The Design of Everyday Things

The Design of Everyday Things

Location
Bangalore
Condition
New
Product Specifications
Language English
Binding Paperback
Publisher Basic Books
Description
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them. Annotation This book is part polemic, part science, part serious and part fun. It examines the effect of poor design and equipment failure on human behavior. Intended for a general audience, it covers user-centered design, the psychopathology of everyday things and the psychology of everyday actions. Editorial Reviews Fatbrain Review This book is part polemic, part science, part serious and part fun. It examines the effect of poor design and equipment failure on human behavior. Intended for a general audience, it covers user-centered design, the psychopathology of everyday things and the psychology of every ... See more
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