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Dogfight: How Apple and Google Went to War and Started a Revolution

Dogfight: How Apple and Google Went to War and Started a Revolution

Lowest online price: 299.00 216 (28% off)
Language English
Contributor(s) Fred Vogelstein
Binding Paperback
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Overview: Dogfight: How Apple and Google Went to War and Started a Revolution

Dogfight: How Apple and Google Went to War and Started a Revolution is a book written by Fred Vogelstein and published by William Collins Ltd. The book is about the ongoing business war between Google and Apple. The book is incredibly interesting and well written.

In a generation where iPhones, smartphones and tablets are replacing computers and laptops, two technological giants are at the center-stage fighting for leadership. Their philosophies, cultural acumen and leaders have demolished their competitors. Today in an era where iPAds and Android are dominating the mobile phone market, Apple and Google are clashing in a feud that has been around since a decade. The author, Fred Vogelstein gives an in-depth analysis of the rivalry. He gives the reader an insight into the discussions and politics that are at play in the boardrooms and offices of both companies. He talks about how both Google and Apple are poaching each other's employees. Both companies try to form alliances with social networking websites like Facebook and Microsoft in order to dominate the market. This book is not descriptive and informative. It flows like a novel and pulls the reader into the plot. This is a story about the future where both Google and Apple are trying to control the content consumers see on their devices.

The author of this book, Fred Vogelstein is a contributing editor at Wired Magazine, where he writes about finance and current business affairs. His articles have appeared in The New York Times Magazine, Fortune Magazine, The Wall Street Journal, U.S.News and World Report among others. You can buy online the paperback edition of Dogfight: How Apple and Google Went to War and Started a Revolution. It come with an ISBN-10 number of 0007544170 and an ISBN-13 number of 978-0007544172.

Product Details
Language English
Publication Date November 25, 2013
Publisher William Collins
Contributor(s) Fred Vogelstein
Binding Paperback
Edition 12-Nov-2013
Page Count 240
ISBN 10 0007544170
ISBN 13 0000007544170
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  1.  A nice and insightful read with many juicy facts 7 May, 2014 On Junglee.com
    Apple has declared war on Samsung and other smartphone manufacturers but its real enemy lies in Google and this book shows you why.
    The book provides insights into the making of the Apple iPhone vs. Google's Android OS.
    The book begins with how all the engineers involved in the making of the iPhone are all burnt-out and the project was such a secret that walls were built overnight in the company's HQ to to keep it hidden even from its employees. The phone which Steve Jobs showed to the world on stage in 2007 was a mere prototype and there six others in front of him, just incase the first one failed. Oh, and Jobs wanted to charge a premium for the iPhone.
    Google, on the other hand, kept all of its products and services free. It would release them into the market at 80% completion and then work the next 20% according to the feedback from the consumers. That's how it wanted Android to work out.
    Then, when Jobs got to know of Google's plans, he decided to meet them and asked them to remove all the features that were there in the iPhone like the much hyped MultiTouch which Apple had patented, even though it wasn't the actual creator.
    Google released its half-baked version of Android without the features Jobs had them remove and it tanked. Android tried again and this time its phone worked -- it was cheap and worked like an iPhone (multitouch).
    Apple decided to go to war with Google and this book tells you all about this war with much more detail than I have provided.
    Towards the end, the book shows how the patterns of media consumption are changing and how Amazon, Microsoft, Netflix and Google are leading a new fight -- a fight into your living room.
    Overall, Its a nice and insightful read. i recommend it to all the Apple as well as Google fans to gain perspective as well as facts for your next iPhone vs. Android argument.
    Thank you for your feedback Was this review helpful to you?
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