28 August, 2013
Consumer buying of textile fabrics entails continual decision-making. Scarcely a day goes by that some sort of decision on selection, use, and care of clothing or household textiles is not made.
All of us are both present and potential consumers. We have needs and wants, and we are motivated by emotions and reasons.
Merchandise knowledge can be acquired from experience in buying, using, and caring for textile articles. It can be learned from reading informative advertising and labels on merchandise, from well-informed salespeople, from knowledgeable friends and associates, and from formal classroom study.
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