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The Fortune at the Bottom of the Pyramid (Old Edition)

The Fortune at the Bottom of the Pyramid (Old Edition)

Product Specifications
Language English
Binding Hardcover
Publisher Motilal UK Books of India
Description Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companiesworldwide have sought to identify, build, and profit from newmarkets amongst the world's several billion poorest people, whileat the same time helping to alleviate poverty. Five years after itsfirst publication, this book's ideas are no longer&quottheory&quot: they are proven, profitable reality. Inthe 5th Anniversary Edition, Prahalad thoroughly updates his bookto reveal all that's been learned about competing and profiting&quotat the bottom of the pyramid." Prahalad outlines thelatest strategies and tactics that companies are utilizing tosucceed in the developing world. He interviews several innovativeCEOs to discuss what they've learned from their own initiatives,including the Unilever business leader who's built a billion-dollarbusiness in India. You'll find a new case study on Jaipur Rugs'innovative new global supply chain updates to earlier editions' key ... See more
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