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Good Strategy/Bad Strategy: The difference and why it matters

Good Strategy/Bad Strategy: The difference and why it matters

Product Specifications
Language English
Binding Paperback
Publisher Profile Books Ltd
About the Book: Good Strategy/Bad Strategy : The Difference and Why It Matters Even though everyone is talking about it, there is no concept inbusiness today more muddled than strategy. Richard Rumelt,described by McKinsey Quarterly as a giant in the field of strategyand strategys strategist, tackles this problem head-on in ajargon-free explanation of how to develop and take action onstrategy, in business, politics and beyond. Rumelt dispels popularmisconceptions about strategy-such as confusing it with ambitions,visions or financial goals-by very practically showing that a goodstrategy focuses on the challenges a business faces, and providingan insightful new approach for overcoming them. His sharp analysisand his brilliant, bold style make his book stand out from itscompetitors (something that Rumelt himself says is crucial). Rumelthas always challenged dominant thinking, ever since, in 1972, hewas the first person to uncover a statistical link betweencorporate strategy and profitabi ... See more
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