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It Happened in India

It Happened in India

Product Specifications
Language English
Binding Paperback
Publisher Rupa
This book details the life of Kishore Biyani, who was born into a middle class business family. His career began in Mumbai by selling stone-wash fabric to small shops. After some years, when Big Bazaar, Pantaloons, Central, Food Bazaar, and several other retail formats were launched, he gave a new meaning to the retailing business in India. His aim was to attract all the Indian consumers, irrespective of their location.Since large business houses were entering the retail market, his focus was not just on retail, but on capturing the entire Indian consumer market. From developing consumer brands, building shopping malls, and to selling insurance, he has ventured into every form of business where a customer is spending money.This book may be useful for those who want to set up outlets for selling products in India.About The AuthorsKishore Biyani (born on the 9th of August, 1961) is the Managing Director of Pantaloon Retail, the CEO of the Future Group and is known as the 'Rajah of Retail ... See more
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