This digital document is a journal article from Journal of Air Transport Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
In this paper, the need and potential for standardization of human resource management (HRM) at the Star Alliance, the largest strategic alliance in the airline industry, is analyzed. The study shows that, in contrast to other functions such as procurement, IT systems, facilities and marketing, in the area of HRM pressures for differentiation are still dominant. Possible explanations for this are discussed.