Human resource management at Star Alliance: Pressures for standardization and differentiation [An article from: Journal of Air Transport Management]

Human resource management at Star Alliance: Pressures for standardization and differentiation [An article from: Journal of Air Transport Management] [Digital Download]

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Language English
Contributor(s) D. Holtbrugge, S. Wilson, N. Berg
Binding Digital Download
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Overview: Human resource management at Star Alliance

This digital document is a journal article from Journal of Air Transport Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
In this paper, the need and potential for standardization of human resource management (HRM) at the Star Alliance, the largest strategic alliance in the airline industry, is analyzed. The study shows that, in contrast to other functions such as procurement, IT systems, facilities and marketing, in the area of HRM pressures for differentiation are still dominant. Possible explanations for this are discussed.
Product Details
Language English
Publication Date November 1, 2006
Publisher Elsevier
Contributor(s) D. Holtbrugge, S. Wilson, N. Berg
Binding Digital Download
Page Count 6
 

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