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Imagine: How Creativity Works

Imagine: How Creativity Works

Lowest online price: 5,216
Language English
Contributor(s) Jonah Lehrer
Binding Paperback
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Overview: Imagine: How Creativity Works

Imagine: How creativity works is the second book written by Jonah Lehrer which was released in the year 2012. In the book Jonah talks about creativity, imagination and thoughts. He talks about where creativity originates from, their profound mysteries and how it is harnessed. Lehrer also talks about how in the field of creativity and human imagination, research and development is helping to find out answers to some pressing questions that have made pioneers neglect the subject for hundreds of years. In the book Jonah explains how creativity is not a gift only some possess and it's actually something anybody can learn and develop from the roots.

He also talks about how different people have different ways of coming up with creative thoughts or ideas. While some may prefer thinking over it over a cup of espresso, some may choose to walk in an isolated park alone to generate ideas. Jonah has included a lot of case studies in his book of very famous writers and musicians and other people to help understand the process better. For instance the book contains a case about the drug addiction of poets and Bob Dylan's writing habits and about how Pixar designed their office in an unconventional way to make the most of the talents their employees have and to provide them the best working environment.

The book also talks about the inventiveness of humans and their role in this ever changing world. The book explores the social aspects or creativity and brain science. The book explains why creative companies have centralized bathrooms, why brainstorming meetings are a bad idea and why the color blue can help people develop their creative skills. The book shatters many myths and explains the science of creativity. Jonah reveals the importance of thinking like a child and daydreaming and talks about how the human brain could be used most creatively to make neighborhoods more lively, companies more vibrant and make the world a better place to live in.

Product Details:

Language: English

Publication date: April 19, 2012

Publisher: Canongate Books ltd

Contributor: Jonah Lehrer

Binding: Paperback

Edition: Export and airside ed

Page count: 304.

About the author:

Jonah Lehrer is an editor for a magazine and the author of two books. He is a graduate from the Columbia University and an Oxford University scholar. Lehrer has written for many magazines and other publications.

Order this enthralling book that explains in detail about imagination, creativity and brain science today. This book is exclusively available on, order now to avail our special prices before the offer runs out!

Features: Imagine: How Creativity Works

  • Social Science
Product Details
Language English
Publication Date April 19, 2012
Publisher Canongate Books Ltd
Contributor(s) Jonah Lehrer
Binding Paperback
Edition Export & Airside ed
Page Count 304
ISBN 10 1847677878
ISBN 13 9781847677877
Dimensions and Weight
Product Dimensions 15.3 cm x 2.2 cm x 21.4 cm
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Customer Reviews on Imagine: How Creativity Works

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Overall Rating 3.2 out of 5 stars
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Most Helpful Reviews
  1.  Well worth it. 23 June, 2013 On
    This book has generated a lot of controversy, mainly because the author had cooked up one quote. That would be like rejecting out of hand the whole subject matter of Emotional Intelligence because it was discovered that one of the researchers was a divorcee.

    1. The author presents his ideas concisely and readably - why is it necessary for a book to be a challenging read?

    2. There is no point in comparing Imagine with Blink and Outliers. They are all good and present a different angle.

    3. I don't know whether all the conclusions of Jonah are correct but then the subject is an evolving one and the certainties of today may well turn out to be incorrect tomorrow.
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