Imagine: How creativity works is the second book written by Jonah Lehrer which was released in the year 2012. In the book Jonah talks about creativity, imagination and thoughts. He talks about where creativity originates from, their profound mysteries and how it is harnessed. Lehrer also talks about how in the field of creativity and human imagination, research and development is helping to find out answers to some pressing questions that have made pioneers neglect the subject for hundreds of years. In the book Jonah explains how creativity is not a gift only some possess and it's actually something anybody can learn and develop from the roots.
He also talks about how different people have different ways of coming up with creative thoughts or ideas. While some may prefer thinking over it over a cup of espresso, some may choose to walk in an isolated park alone to generate ideas. Jonah has included a lot of case studies in his book of very famous writers and musicians and other people to help understand the process better. For instance the book contains a case about the drug addiction of poets and Bob Dylan's writing habits and about how Pixar designed their office in an unconventional way to make the most of the talents their employees have and to provide them the best working environment.
The book also talks about the inventiveness of humans and their role in this ever changing world. The book explores the social aspects or creativity and brain science. The book explains why creative companies have centralized bathrooms, why brainstorming meetings are a bad idea and why the color blue can help people develop their creative skills. The book shatters many myths and explains the science of creativity. Jonah reveals the importance of thinking like a child and daydreaming and talks about how the human brain could be used most creatively to make neighborhoods more lively, companies more vibrant and make the world a better place to live in.
Publication date: April 19, 2012
Publisher: Canongate Books ltd
Contributor: Jonah Lehrer
Edition: Export and airside ed
Page count: 304.
About the author:
Jonah Lehrer is an editor for a magazine and the author of two books. He is a graduate from the Columbia University and an Oxford University scholar. Lehrer has written for many magazines and other publications.
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