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Jewels in the Crown

Jewels in the Crown

Lowest online price: 2,353
Language English
Contributor(s) Ray Hutton
Binding Hardcover
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Overview: Jewels in the Crown


Jewels in the Crown is authored by Ray Hutton, a well-known journalist, known for his knowledge about the automobile industry. The book is about the historical venture of Tata that yielded miraculous results, and changed the company's fortune like never before. In 2008, Ratan Tata, then chairperson of the company, decided to buy JLR or Jaguar & Land Rover � the two brands that are considered to be the crown jewels of the British automobile industry. The purchase involved great risk, especially because Ford had already set a demotivating example by failing to prove a similar venture a success. Many had advised Tata against purchasing JLR, but the veteran entrepreneur was adamant, and took little time to prove the brilliance of his foresight yet again. This edition of the book was published by Elliot Thompson in July, 2013.

Ray Hutton has been an automobile writer for over thirty five years. He had worked at Autocar magazine as the editor-in-chief. He has contributed to various eminent publications across the world, such as Motor Trader, Sunday Times, Overdrive and Car and Driver. He was honoured with the Bentley International Award twice. Many of his books like Nissan 300ZX, Sports Cars, and Motor Racing Guide are available on online shopping sites across India. Before shopping online, compare between various prices of your chosen product on Junglee.com and choose the lowest possible price asked by virtual retailers.

When Tata decided to buy Jaguar & Land Rover, both the brands were going through a dour phase, mainly because their reliability and quality turned questionable. In the lucidly written book, the author tells the story how the strategic brilliance and entrepreneurial prowess of the chairperson transformed the fortune of Jaguar & Land Rover.

A review of the book published on Overdrive magazine called it �well written and straightforward�. The reviewer for Autocar wondered how Tata turned Jaguar & Land Rover into a successful venture when the previous owners failed to do so and commented that Hutton offers �surprising answers� to these questions. This 224-page hardcover book has the ISBN 10 number of 1908739827 and the ISBN 13 number of 9781908739827.

Features: Jewels in the Crown

  • Elliott & Thompson
Product Details
Language English
Publication Date July 15, 2013
Publisher Elliot Thompson
Contributor(s) Ray Hutton
Binding Hardcover
Edition 1st ed.
Page Count 224
ISBN 10 1908739827
ISBN 13 9781908739827
Dimensions and Weight
Product Weight 590 grams
Product Dimensions 15.2 cm x 2.5 cm x 23.6 cm
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