Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century is a business, strategy and management book. It is co-authored by Simone Ahuja, Navi Radjou, Jaideep Prabhu and Sam Pitroda, who is himself an entrepreneur and an internationally respected development thinker. Currently, he is an adviser to the Prime Minister of India. This book showcases his vast knowledge on global business trends and provides valuable advice about running a business on a small budget, using innovative techniques. Published on 11th June, 2012 by Random House, Jugaad Innovation can be ordered online in India.
In this book, the authors emphasise on what is referred to as Jugaad, or improvised innovation and how it challenges the conventional business techniques. It shows how leading companies like PepsiCo, Facebook, Philips, GE, Siemens, Future Group, and Renault-Nissan are practising the idea of jugaad innovation to do more with less, and producing better consumer goods cheaper. Further, the book talks about several exceptional entrepreneurs from emerging countries like India, China, Brazil and Africa. It discusses how they work towards achieving breakthrough growth in today's world, where resources are often scarce. In a way, Jugaad Innovation provides tips to companies (from tech firms to multinational industrial corporations) on how they can survive and succeed in a competitive world.
The authors delve deeper into six important principles of jugaad innovation and how these principles can be put into action. For this, they have referred to untold stories of dynamic entrepreneurs in emerging markets. The book is meant to motivate young entrepreneurs combine both creativity and improvisation in today's global stage, making this book the perfect addition to any aspiring entrepreneur's bookshelf.
Finding a strong niche in today's competitive world is difficult, but those with a desire to fight through the adversities find this book helpful. Going beyond boundaries of India, the Jugaad book depicts examples from other emerging economies, thus enlightening minds with new and innovate ideas. The book is available in a 336 page hardcover edition. It has an ISBN-10 number of 818400205X and an ISBN-13 number of 978-8184002058.