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Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century

Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century

Product Specifications
Language English
Binding Hardcover
Publisher RHI
A groundbreaking book on applying jugaad innovation for breakthrough growth.Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practicing jugaad to generate original ideas and pioneer growth.In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.About the AuthorNavi Rad ... See more
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  1.  Worth a read just for the examples 10 April, 2013 On
    There are a number of interesting examples of innovation under severe constraints that keep reinforcing the point that resource constraints can actually inspire innovation. of course, the theory may not apply across contexts, but the examples will force you to rethink how you look at constraints
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