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Market Your Way to Growth: 8 Ways to Win

Market Your Way to Growth: 8 Ways to Win

Lowest online price: 550.00 306 (44% off)
Language English
Contributor(s) Philip Kotler, Milton Kotler
Binding Hardcover
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Overview: Market Your Way to Growth: 8 Ways to Win

Gain powerful insight and learn about how to make your company grow even in a low-growth economy by reading Philip Kotler�s Market Your Way To Growth: 8 Ways To Win. Economy in developed countries is in a risky condition since the Great Depression and is still deteriorating, yet growth is possible. This book is your guide to know how to achieve growth despite the odds. Lots of companies today are still operating on marketing strategies and growth plans that they have had created before globalization and technological advances. They need to revisit these strategies and make necessary changes or adopt new strategies that will help them grow in the current market situation.

Market Your Way To Growth: 8 Ways To Win reveals that the developed countries are in for years of slow economic growth because of which job creation is going to be lower as compared to the growth of the workforce. This is where the companies need to take a proactive stance and follow the eight effective steps detailed in the book in order to grow. The book includes topics on how the companies can increase their market share, develop committed customers and stakeholders, develop a powerful brand, innovate new products, services and experiences, etc. The book encourages the companies to expand by getting into developing international high growth markets and grow through mergers, acquisitions, alliances and joint ventures. The book also highlights the need for the companies to build an outstanding reputation for social responsibility and grow by partnering with the Government and NGOs.

Philip Kotler, the author of Market Your Way To Growth: 8 Ways To Win, is a world renowned Marketing Guru since the last forty years. Wall Street Journal has ranked him the sixth most influential business thinker, and the fourth most influential management guru by the Financial Times. Other books like Marketing Management (14th ed.), Marketing 3.0, Ten Deadly Marketing Sins and Corporate Social Responsibility are some of the famous works done by Philip Kotler. Milton Kotler the co-author of this book is the Chairman of Kotler Marketing Group USA that is headquartered in Washington. He has also written the book A Clear-Sighted View of Chinese Business Strategy which is very popular.

You can order online today the hardcover edition of Market Your Way To Growth: 8 Ways To Win published by Wiley India Pvt. Ltd. with the ISBN-10 number of 8126540362 and ISBN-13 number of 978-8126540365.

Product Details
Language English
Publication Date January 22, 2013
Publisher Wiley India Pvt Ltd
Contributor(s) Philip Kotler, Milton Kotler
Binding Hardcover
Edition 2013
Page Count 240
ISBN 10 8126540362
ISBN 13 9788126540365
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