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Ogilvy on Advertising 1st Edition (Paperback)

Ogilvy on Advertising 1st Edition (Paperback)

Contributor(s) David Ogilvy
Binding Paperback
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Overview: Ogilvy on Advertising 1st Edition

Ogilvy on Advertising 1st Edition (Paperback) Ogilvy on Advertising is a business management book written by one of the most famous advertising executives, David Ogilvy. This book lays down the foundational elements of advertising and contains everything from scratch that one needs to know about advertising. Coming from the lsquofather of the advertisingrsquo, the readers can be sure of getting first hand, reliable information from this book. The book is basically a general commentary on the subject, and consists of various ads. However, it is to be noted that all the ads included in the book are not Ogilvy39s and yet he uses them to explain his points. First published in 1985, the book is an indispensable primer for those wishing to venture on the path of advertising. Ogilvy on Advertising has been divided into several chapters, where each chapter considers one aspect of advertising. Starting from the overtures, the author discusses the techniques to produce sellable advertising, run an advertising agency, get clients, make TV commercials that sell, and advertise foreign travel. Moreover, the book explores the secrets of success in business-to-business advertising, and 18 miracles of research. Various advertising corporations, ads, and advertising gurus have been discussed in the book. It also comprises 223 photos. Along with that, the author explains what according to him is wrong with advertising, how it can be used for good causes, and several changes that he expects to see happen in the same field. Finally, the author has included a thorough list of reading material that can be used by the more enthusiastic readers to explore more about advertising.Born on June 23, 1911, David Ogilvy has been called 39the most sought after wizard in today39s advertising industry39 by Time. He completed his education from the Fettes College, in Edinburgh and studied History at the
Product Details
Publication Date January 1, 2012
Publisher Knopf Doubleday Publishing Group
Contributor(s) David Ogilvy
Binding Paperback
ISBN 10 039472903X
ISBN 13 9780394729039
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  1. 0 of 3 people found this review helpful
     The Immortal Advertising Manual 2 April, 2013 On start with....about the's not a strict or rich word book.....but written in more of humor, realistic, branded and cool need to mention....the vast information through minimal language.

    Now....about how it's helpful!!....if you are into advertising and wondering....why your so so creative ad (though an ad's goal is least to be creative and more to be informative) is not working.....or 'I love advertising.....but point blank about what to do....and how to start'......this will serve you better to grab the BASICS.....and as it says.....if you got the BASICS might fail later....but you won't fall alltogether....good luck

    What makes it immortal!! written by the 'father of modern advertising'....after reading this....I felt like....he deserved more than that title....and it really is a manual....that is what running from the past, and surviving the present, and will continue the future.....that is what we mean by the word 'immortal'......isn't it!

    What happens after getting the knowledge of basics (or reading the book- which is quiet the same in this case) will make real good ads, less craving for awards and more cravings for seeing the accounts (clients) sales curve up..up..and..up.

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