With the addition of the Q10, Pentax has expanded its Q series of cameras. It is characterized by its magnesium alloy body in a well-built structure giving it a sophisticated look. The Q10 features a slightly redesigned body than its predecessors and updated 12.4MP 1/2.3"" back-lit CMOS sensor. Improvements include faster operation and autofocus performance.
Pentax expands on the innovative Q-system with the new 12.4 megapixel PENTAX Q10 interchangeable lens camera, new Q-Mount PENTAX 06 15-45mm F2.8 telephoto zoom lens and Adapter Q for PENTAX K-mount lenses, expanding its family of compact Q series products. The super-compact and ultra-lightweight PENTAX Q10, barely larger than a deck of cards, offers digital-SLR-quality photography for photographers of all levels. Based on the popular PENTAX Q (launched in August 2011) - the world's smallest, lightest digital interchangeable lens camera* - the Q10 features a newly adopted CMOS image sensor and an upgraded algorithm to provide users with improved performance, including higher quality images and faster autofocus (AF) operation. In addition, the new Q10 retains all the creative features of its predecessor - including the bokeh control function to create a defocused effect typical of an SLR camera, and the Smart Effect modes to apply various built-in filters with a simple turn of the dial - allowing photographers to easily express their creativity. While its overall exterior design closely resembles the PENTAX Q, which was designed as a miniature version of a full-scale digital SLR camera, the PENTAX Q10 provides several upgrades in its body design, such as an improved grip for a more stable hold of the camera and attractive color options. Not only does the new PENTAX Q10 have a tiny footprint but it packs a powerful punch when it comes to picture taking, especially when compared to any smart phone or digital point-and-shoot camera. Thanks to the incorporation of a newly designed back-illuminated CMOS image sensor with outstanding high sensitivity and low-noise characteristics, the PENTAX Q10 delivers high resolution images with approximately 12.4 effective megapixels, and a top sensitivity of ISO 6400. The combination of a high-performance imaging engine, and exclusively designed, high performance Q-mount lenses, enables the PENTAX Q10 to provide clear, high contrast images rich in gradation and texture, even at the edges. With high sensitivity noise minimized, the photographer can use the entire sensitivity range from ISO 100 to the highest ISO 6400 for sharp, clear images. The photographer can even take advantage of the built-in HDR (High Dynamic Range) function, which produces one composite photo from multiple images, to create beautiful, finely detailed images free of whitewashed highlights and blacked out shadows. Thanks to the new high sensitivity image sensor and an upgraded AF algorithm, the PENTAX Q10's autofocus operation is much faster than before, even in dimly lit locations or with a telephoto lens. An AF Assist Light is provided on the camera body to optimize focusing accuracy in the dark, while the Face Recognition AF function automatically detects up to 12 faces and pinpoints the focus on a main subject. The PENTAX Q10's unique bokeh control function allows the user to create images where their subject stands out by automatically assessing the relative distance between the in-focus subject and obtrusive objects in the field of view. Since this function simplifies the advanced, SLR-caliber technique of intentional defocusing, even a first time digital photographer can effortlessly capture high quality images with the beautifully defocused foreground and/or background. The PENTAX Q10's high speed continuous shooting mode allows the photographer to capture up to five images (in JPEG recording format) in a single sequence, at a maximum speed of approximately five images per second. This mode comes in handy when trying to preserve the action of fast moving subjects in a series of images. The PENTAX Q10 comes with a built-in auto flash (guide number 7 at ISO 200/m). The photographer is able to use it at the default position, or raise it to the pop-up position with simple operation to widen its discharge angle to cover a 28mm angle of view (in the 35mm format).