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Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Location
Bangalore
Condition
New
Product Specifications
Language English
Binding Paperback
Publisher McGraw Hill Education
Description
...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.... --David Bohnett, Chairman and Founder of GeoCities "One of the most important communication books I've ever read. I recommend it highly!" --Spencer Johnson, MD, co-author of The One Minute Manager It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done. The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in ... See more
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