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Principles of Marketing 13 Edition (Old Edition)

Principles of Marketing 13 Edition (Old Edition)

Product Specifications
Language English
Binding Paperback
Publisher Pearson
Description Winner of the First Prize for Excellence in Book Production forthe year 2010 in the category of College Textbooks (English)awarded by The Federation of Indian Publishers Today'smarketing challenge is creating vibrant, interactive communities ofconsumers who make products and brands a part of their daily lives.The changing nature of consumer expectations means that marketersmust learn how to build communities in addition to brand loyalty.With its interactive design and in-depth, real-world examples andcases, the South Asian edition of Principles of Marketing helps students learn how to createcustomer value, target the correct market, and build customerrelationships. An interactive and student-friendly layout with annotated chapter-opening stories and figures, chapter outlines, explanatory author comments, and high-quality images facilitates understanding and eases learning Chapter-opening vignettes and real marketing boxes provide insights into real marketing practices in th ... See more
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