Sales as a Human Characteristic
Social interaction is a fundamental aspect of human life, and sales is one such field that ultimately depends on communicating with the other. To Sell is Human is a book penned down by the popular business-oriented author Daniel H. Pink. According to the author, we cannot limit sales to just the confinement of call centres, showrooms and shops, because sales is such an entity that dwells in the most intricate human behaviour. Similar to salesmen who try to persuade their prospective clients or customers into availing of a product or service, even we push towards pursuing others in our daily lives. It may be our friend for an outing, our lover for a date or our child to complete his homework.
We are all Salesmen
Sales is much more than just trade; it involves art and science. Pink provides classic examples in the book, which help readers to get acquainted with the skills required to establish a connection with people and pursue them into following your agenda. This book also deals with the advent of internet sales as the new media for consumer, where a buyer obtains all the necessary information required. This has increased the challenge for salesmen to come up with innovative strategies for communicating with their target audiences.
Strategies to Sell and Effectively
The selling sector itself is saturated with competition and to come out as the best with such cut-throat competition in your surrounding, it is necessary to have the best persuasive skill set. In this book, Daniel Pink reveals new methods for moving others and motivating them to buy from you. To Sell is Human has been awarded the bestseller status by various global publication houses such as New York Times, Wall Street Journal and Washington Post. Riverhead Trade is publisher of this book, and you can add this book to your personal library by ordering it online. The ISBN-10 number for this book is 1594631905, and the ISBN-13 number is 978-1594631900.