Sony is a Japanese company producing electronics worldwide. The electronics are to ease the daily lives of various people across the world. The products that are produced by the company are Televisions, Camera and Lens, Recorders, Projectors, Gaming Consoles, Mobile Phones, DVD, VCD, Computer and Peripherals, Tablet Pc's, In Car Entertainment, Storage Devices and Accessories. Sony has launched its variety of smart cell phones with Xperia brand ranging from rupees 6000 to 40000 rupees in the Indian markets. Earlier Sony collaborated with the Sweden based electronic company known as Ericsson and sold its cell phones with the brand name of Sony Ericsson globally.
Sony individually started producing its own smart phones with the brand called Xperia with its various variety and prices based on the features and specifications of its products. Sony Xperia C is available in the Indian market which was launched in the year 2013 with around a price of 15000 rupees in Black, White and Purple Colours. The cell phone has a capacity of 4 GB memory storage which can be extended up to 32 GB and consists of Android v4 2.2 Jelly Bean functioning system with 1.2 GHz MTK6589 quad core processor for its applications.
The smart phone consists of a front and rear cameras along with a LED flash light. The front camera 0.3 mega pixels supporting video chats or conferencing with a separate light and rear camera consists of 8 mega pixels. The cameras support the user the click self-photographs with face detection and touch focus technology. The camera of this smart phone comes along various features supported with the smile shutter, beauty mode, fast zoom and self-timer. The phone has a 5 inch TFT scratch proof 960 x 540 pixel resolution touch screen. The smart phone consists of 1 GB RAM and has a battery life of 10 hours on both 2G as well as 3G networks. The smart phone has a capacity to operate dual SIM at a same time.
The company provides 1 year warranty to its consumers from the day of purchase of this gadget and 6 months warranty for the accessories available with this product. This cell phone has a weight of 154 grams with 2 inches display screen. This product comes along with the special features like FM Radio, Music Player, E-Mail, GPS, Video Player, Ambient light sensor, magnetometer sensor, Accelerometer sensor and Proximity sensor. The smart phone has a Lithium Ion battery among which most of them are manufactured in China. The smart phone has various connectivity options through data cable and wireless connectivity options like GPRS, Wi-Fi, 3G, 2G, EDGE, UMTS and GSM. The standby time of this smart phone is 588 hours along with talk time limit of 840 minutes. This smart phone has connectivity capability of 802.11ABG. This smart phone comes up with accessories including a data cable, battery charger, Sony earphones and usage manual. This smart phone can be connected through Bluetooth also.
For some products, the name of the brand is enough in itself to attract potential customers to cause a marketing success phenomenon, and this is one such useful product. Sony has been the hallmark of consistency and 100% customer satisfaction for a number of decades now. Constant innovation and adaption to the dynamic needs of the market is the key to their long lasting stay at the top of the industry.
Many of the websites as well as stores are offering screen guards as well as designed phone covers complimentary or at low prices to attract people to buy this smart phone. With better features, features and low prices this smart phone has given a tough competition to the other companies selling the similar products like Apple, Samsung, HTC and Micromax.