Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek lucidly explains the reason why some organizations and people remain more innovative, influential, and profitable and at the same time command the loyalty of others. While exploring the actions of leaders who have wielded enormous influence in the world, the author discovered that they think, communicate and act in similar ways and contrary to what other people do. Drawing on a wide array of real-life stories, he weaves together a lucid vision of the qualities that are necessary to inspire as well as lead.
The secret of achieving success as an individual, business, or organization is essentially asking the key question: why? It is by asking this question that some persons can be more creative than others, some businesspersons can replicate profits repeatedly, and some organizations can withstand the test of time. All these people and organizations were interested in the why of things rather than the how or what.
Sinek goes on to state that whether it is the Wright Brothers, Steve Jobs or Martin Luther King Jr., they shared the predilection for asking �why� instead of worrying about the results. According to the author, those who ask this unique and fundamental question are the ones who can inspire others enough to make them follow them. In short, Start With Why: How Great Leaders Inspire Everyone To Take Action, is written primarily for all those who long to inspire others, or to be inspired by others.
Another bestseller from the author is Leaders Eat Last: Why Some Teams Pull Together and Others Don�t. You can shop online for this product. This paperback book is listed with the ISBN number of ISBN-10: 0241958229 ISBN-13: 978-0241958229.