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Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages

Lowest online price: 35,207
Language English
Contributor(s) Alan Eisner, G.T. (Tom) Lumpkin, Gregory Dess
Binding Hardcover
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Overview: Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Product Details
Language English
Publication Date September 1, 2009
Publisher McGraw-Hill/Irwin
Contributor(s) Alan Eisner, G.T. (Tom) Lumpkin, Gregory Dess
Binding Hardcover
ISBN 10 0077246268
ISBN 13 9780077246266
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  1.  Loved It 11 July, 2012 On Junglee.com
    Very nice book and concepts are explained very clearly. If you want to understand strategy this is a must buy.
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