Amazon.com Product Description
Designed for the fashionable, urban man, the Swatch Men's Full Blooded Silver Watch is a striking chronograph timepiece. The silver, stainless steel wristband, along with the handsome dial of the same color, is sure to stand out on your wrist and will be an instant conversation piece. The diaphanous case offers a unique, modern touch while the dial features a chronograph and white crystal hour indexes for a clean, minimal look. A calendar displaying the day of the month is placed discreetly between eight and nine o'clock. The scratch-resistant dial window protects from daily wear and tear. The adjustable wristband features a fold-over enclosure. The Men's Full Blooded Silver Watch is powered by Swiss-made ETA quartz movement and is water resistant up to 99 feet (30 meters).
The Swatch Story
In the mid-1970s, the Swiss watch industry was in the midst of its worst ever crisis after facing stiff competition from Japanese-made brands. The Swatch brand was launched in 1983 with the original Swatch quartz watch, a slim plastic timepiece with only 51 components that combined top quality with a highly affordable price. Today, after sales of over 200 million watches, the Swatch Group has grown to include brands such as Omega, Longines, Rado, Mido, and Pierre Balmain as well as the original Swatch brand. The name "Swatch" is often misconstrued as a contraction of the words "Swiss Watch," but Nicolas Hayek, Chairman of the Swatch Group, affirms that the original contraction was "Second Watch."