Launched in 1996 by Valley resident Kunal Naik as a family business with the help of his father, Swisstek has led the resurgence in petite Swiss watch manufacturing and emerged as an international luxury Swiss-made watch brand synonymous with bold designs that incorporate rare and unique elements.
Nearly 15 years later, today Swisstek is a $1.5 million company with watches that are sold in 50 stores across the U.S., 50 across Europe, as well as stores in Singapore, Hong Kong and India, and a strong presence in Abu Dhabi, Dubai, Kuwait City and Qatar. Developing the Swisstek brand at a time when heritage Swiss watchmaking was being outsourced to large volume-based manufacturing practices, Swisstek is one of few companies to work exclusively with these petite watchmakers for inspiration, influences and as a source for quality components for Swissteks collections. With the concept and design of each timepiece developed in Phoenix, and portions of modification manufacturing taking place in the U.S., the companys Swiss counterparts remain involved providing advice and input on these processes.
Each Swisstek watch is created as a limited edition and is crafted from the highest quality, cutting-edge materials and Swiss-made movements, from high-performance tungsten to dynamic Finnish stainless steel. Incorporating unique elements not found in traditional watch collections, Swisstek creates bold and distinctive designs with natural colored diamonds, sapphires and emeralds. Natural diamonds are particularly rare as the natural process to create these one-of-kind red, pink, purple and chocolate stones requires the perfect combination of physical conditions, followed by meticulous sorting and assessment by Swisstek professionals for each timepiece. With each timepiece personally inspected by Naik, all diamonds used are also hand-selected.
"Ive always been fascinated by the intricacies of a watch, what goes into creating each piece and how they are designed," said Kunal Naik, CEO of Zees International, designer and manufacturer of Swisstek. "There are over 200 pieces inside each watch and our philosophy is that each and every component, movement and material is essential to creating a high-quality, luxury timepiece."