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Switch: How to change things when change is hard

Switch: How to change things when change is hard

Product Specifications
Language English
Binding Paperback
Publisher Random House Business
Many people, in today's day and age, are dissatisfied with how things are in their lives and everyone wishes to change. Switch: How To Change Things When Change Is Hard is a book that addresses a common question.How can one embrace change in a healthy manner?Authors Chip and Dan Heath, in this book, offer indispensable advice on how to achieve this challenging goal. Drawing on psychologist Jonathan Haidt's analogy of the elephant and the rider, they divide the human mind into two different sections: the elephant unit, which is instinctive and emotional, the kind most likely to 'give in', and the rider unit, which is practical and rational.While the elephant listens to the heart and its desires without thinking about its long term effects, the rider is the planner and wishes to make sacrifices in the present to build a healthier and stronger future. So what happens when the two disagree?The elephant reigns supreme. While the individual may feel pangs of guilt for a while, the rider is c ... See more
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