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Tatalog: Eight Modern Stories from a Timeless Institution

Tatalog: Eight Modern Stories from a Timeless Institution

Lowest online price: 599.00 487 (19% off)
Language English
Contributor(s) Harish Bhat
Binding Hardcover
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Overview: Tatalog: Eight Modern Stories from a Timeless Institution

LOG (English) Record-keeping device LOG (Hindi) People This book presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced and the forward thinking and determination that have raised the brand to new heights Among the engaging and inspiring stories told here are those of Tata Indica the first completely Indian car that succeeded in the face of widespread cynicism the jewellery brand Tanishq that has transformed one of Indias largest industries and Tata Finance which underwent several tribulations yet demonstrated the principles which Tata stands for Written by a TATA insider TATA Log reveals the DNA of every TATA enterprise combination of the virtues of being pioneering purposive principled and not perfect along with tremendous human effort
Product Details
Language English
Publication Date December 11, 2012
Publisher Penguin India
Contributor(s) Harish Bhat
Binding Hardcover
Edition 2012
Page Count 224
ISBN 10 0670086673
ISBN 13 9780670086672
Dimensions and Weight
Product Dimensions 14.9 cm x 2.2 cm x 21.8 cm
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