Select Your City
The Toi Story

The Toi Story

Lowest online price: 350.00 220 (37% off)
Language English
Contributor(s) Sangita P. Menon Malhan
Binding Paperback
See all details
Format
Price Starts at
Paperback
220.00

The Toi Story Price from 1 Online Seller

Seller Seller Rating Est. Delivery Price Buying Options

0 out of 5.0 stars

  1. 5 star (0)
  2. 4 star (0)
  3. 3 star (0)
  4. 2 star (0)
  5. 1 star (0)
2 – 4 days
220.00 FREE Shipping
See a problem with these offers?
Buy the The Toi Story from Amazon.in Marketplace.
The lowest price on Junglee by Amazon for the The Toi Story is 220.00 from Amazon.in Marketplace.

Related Items Sold By Other Customers

Explore More Items Similar to The Toi Story

Overview: The Toi Story

What happens when a low-profit, conservative newspaper in India goes through a commercial uplift with a youthful visionary helming the ship? The whole face of Indian journalism goes through a metamorphosis, that's what. The TOI Story by Sangita P. Menon Malhan sheds light on this change that took place between 1980 and 1990. That decade changed the way Indians perceived news and the effect it had on a grander scale. The story of Times of India is well known. What began as a meagre means of publishing business news by 11 British companies and few others, was later bought by Ramakrishna Dalmia, and the baton was later passed on to Shanti Prasad Jain. The history of it is profound, and so is the radical change that Samir Jain later brought about in the course of his tenure as the editor of Times of India.

What Samir Jain did was connect the yearning sellers of a gamut of goods to the buyers. And what better way to publicize these goods than a newspaper! Jain also created a whole new style in the delivery of news. His methods, though unconventional, still managed to take the newspaper to the very top, and soon everybody wanted to read TOI. The drastic change also sparked a lot of controversies and attracted criticism for the editor in chief. Many were afraid that selling out to rich brands was the death of objective journalism.

Sangita P. Menon Malhan, who formerly worked as a journalist at Times of India, creates an intriguing plot that engages the readers and also educates them about the almost-sudden, exponential rise of a media empire. She explains a great deal about the machinations of the biggest newspaper and the sundry, by personally interviewing several of the company's current and former employees. What drove Samir Jain to reinvent TOI? What was his success mantra? Order the book online to discover for yourself. The paperback version of this book is published by Harper India with an ISBN 10 number of 9350296632 and ISBN 13 number of 9789350296639.

Product Details
Language English
Publication Date August 29, 2013
Publisher Harper India
Contributor(s) Sangita P. Menon Malhan
Binding Paperback
Page Count 276
ISBN 10 9350296632
ISBN 13 9789350296639
Post Ad books
 

Customer Reviews on The Toi Story

  1. 5 star (4)
  2. 4 star (0)
  3. 3 star (0)
  4. 2 star (1)
  5. 1 star (0)
Overall Rating 4.4 out of 5 stars
(5)
Write a review
Reviews by source
Amazon.in
(5)