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Language English
Contributor(s) AVINASH KAUSHIK
Binding Paperback
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Web Analytics: An Hour a Day provides a unique insider's perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, this book enhances your mindset and teaches you how to fish for yourself. The book includes an innovative CD that includes more than five hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations, and other useful web analytics resources. This is the ultimate resource for anyone needing a step-by-step, task-based guide to creating and maintaining a modern web analytics strategy and framework. About The Author: Avinash Kaushik is the author of the highly rated web analytics blog Occam's razor. He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert. Table Of Contents: Foreword Introduction Chapter 1 Web Analytics-Present And Future ?A Brief History of Web Analytics ?Current Landscape and Challenges ?Traditional Web Analytics Is Dead ?What Web Analytics Should Be Chapter 2 Data Collection-Importance And Options ?Understanding the Data Landscape ?Clickstream Data ?Outcomes Data ?Research Data ?Competitive Data Chapter 3 Overview Of Qualitative Analysis ?The Essence of Customer Centricity ?Lab Usability Testing ?Heuristic Evaluations ?Site Visits (Follow-Me-Home Studies) ?Surveys (Questionnaires) ?Summary Chapter 4 Critical Components Of A Successful Web Analytics Strategy? ?Focus on Customer Centricity ?Solve for Business Questions ?Follow the 10/90 Rule ?Hire Great Web Analysts ?Identify Optimal Organizational Structur
Product Details
Language English
Publication Date January 1, 2007
Publisher Wileyindia
Contributor(s) AVINASH KAUSHIK
Binding Paperback
ISBN 10 8126513284
ISBN 13 9788126513284
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  1.  Horrible Print 3 February, 2012 On
    The indian edition of this has horrible print. The paper is flimsy and is very transparent. Hence the contents on the other side are visible making it difficult to read. Almost in the lines of road side 'duplicate' books.
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