A Whole New Mind is a business book that portrays the importance of, or rather the dominance of, creativity and innovation in the success of business in the future. Written by Daniel H. Pink, the book has been translated into 20 languages, and has been named the Best Business Book of 2005 by The Miami Herald, Fast Company, Strategy + Business and 800-CEO-READ. It created an initiating movement in the world of management literature with the forecast that it has predicted about the brains that are going to rule the business world.
Pink describes four different ages of business with four different major contributors in the business world. The Agricultural Age had farmers as its source, Industrial Age had factory workers, knowledge workers like doctor, engineers and lawyers (the left-brainers) are the business provider for the current Information Age. Soon as the Conceptual Age arrives, according to Pink, the business world will be overtaken by the right-brainers, such as designers, inventors, teacher, storytellers, etc.
With the advances in the technology, the most important issues that we might face are the computers' ability to work faster, availability of resources in abundance and cheaper outsourcing. As he lists out the problems, the only solution he settles down to is creativity, which can be accomplished with six essential senses. Each of the senses have different meanings and are helpful contributing to a successful business.
Danielle H. Pink is an author who writes on business, work and management. He has written five books which have been translated into more than 34 languages. Some of his well known works are Drive: The Surprising Truth About What Motivates Us and To Sell is Human. You can order online the paperback edition published by Marshall Cavendish with the ISBN-10: 1905736541 and ISBN-13: 978-1905736546.