Negotiation is one of the most integral processes to the human history. We are involved in negotiations in almost every part of our lives. Be it a negotiation on the rental cost with the landlord, a negotiation with the vendor to cut down on prices or a negotiation with would be your employer on compensation and benefits.
Negotiation is the art of getting the best of the deal while keeping the best interests of the all the parties involved in the transaction. "You can negotiate anything" is a book by renowned author Herb Cohen which was first published in 1982 focuses primarily on the concept called "negotiation". The book was counted as one of the bestsellers on the New York Times list and is a brilliant read if someone wants to understand the intricacies behind the terminology. The book is an engrossing read for it is written in a story telling mode and uses anecdotes, person experiences to discuss the formulation of negotiations and strategies that one needs to adopt for being a part of successful negotiation deal.
The book explains that there are three integral component deeply involved in the process of negotiation which are power, time and information. It focuses on the act of negotiation and counts qualities like calculated risks, persistence and persuasiveness and understand the other parties' viewpoints as integral components. The book explains that It is very important that during a negotiation you should keep gain the authority and that the ultimate goal for a negotiation should be symbiotic and aimed at cooperation.
Only then, a true negotiation would be said to be successfully accomplished and closed. Book stresses on time and information to be the two most important pillars in a negotiation deal. It says that it is always good to be on the advantageous side for most of the time and the more information you know, the better it is for you during the whole cycle. Thus the author summarizes negotiation in clear and lucid language and foretells that negotiation is the art of knowing where to take risks, how to act and how to delay a cycle of negotiation to extract all the information that you need for your own advantage.
The book is a compelling read for all those who want to understand the concept in an easy language and if you want to order it hassle free mode, you can order it with junglee.com.
The ISBN Code of the book is B009SLL01U.