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You Can Negotiate Anything

You Can Negotiate Anything

Language English
Contributor(s) Herb Cohen
Binding Paperback
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Overview: You Can Negotiate Anything

Negotiation is one of the most integral processes to the human history. We are involved in negotiations in almost every part of our lives. Be it a negotiation on the rental cost with the landlord, a negotiation with the vendor to cut down on prices or a negotiation with would be your employer on compensation and benefits.

Negotiation is the art of getting the best of the deal while keeping the best interests of the all the parties involved in the transaction. "You can negotiate anything" is a book by renowned author Herb Cohen which was first published in 1982 focuses primarily on the concept called "negotiation". The book was counted as one of the bestsellers on the New York Times list and is a brilliant read if someone wants to understand the intricacies behind the terminology. The book is an engrossing read for it is written in a story telling mode and uses anecdotes, person experiences to discuss the formulation of negotiations and strategies that one needs to adopt for being a part of successful negotiation deal.

The book explains that there are three integral component deeply involved in the process of negotiation which are power, time and information. It focuses on the act of negotiation and counts qualities like calculated risks, persistence and persuasiveness and understand the other parties' viewpoints as integral components. The book explains that It is very important that during a negotiation you should keep gain the authority and that the ultimate goal for a negotiation should be symbiotic and aimed at cooperation.

Only then, a true negotiation would be said to be successfully accomplished and closed. Book stresses on time and information to be the two most important pillars in a negotiation deal. It says that it is always good to be on the advantageous side for most of the time and the more information you know, the better it is for you during the whole cycle. Thus the author summarizes negotiation in clear and lucid language and foretells that negotiation is the art of knowing where to take risks, how to act and how to delay a cycle of negotiation to extract all the information that you need for your own advantage.

The book is a compelling read for all those who want to understand the concept in an easy language and if you want to order it hassle free mode, you can order it with

The ISBN Code of the book is B009SLL01U.

Features: You Can Negotiate Anything

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Product Details
Language English
Publication Date January 1, 1986
Publisher Jaico publishing house
Contributor(s) Herb Cohen
Binding Paperback
Edition 1St Edition
ISBN 10 8172240619
ISBN 13 9788172240615
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Most Helpful Reviews
  1.  A must read book for every one. 11 February, 2014 On
    I actually saw the book with one of my friends. And after having read the first chapter, I decided that it is a must to own one. So I immediately bought one, from the local market.
    Written in simple English, the book is pretty easy to understand for anyone.
    with strategies and real life examples to explain each strategy, it strikes the right chords in any one , developing negotiation skills.
    All the chapters are logically placed and the continuity in the book is also top notch.
    After having read and understood the book completely, one can actually and really negotiate practically anything, to such a level that both the parties are feeling comfortable with the negotiation.
    It is definitely worth the bucks. I would strongly recommend it to everyone.
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