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Junglee Releases Summer Trends Report 2014

Weight loss and sports & fitness activities kept consumers busy this summer, indicates's Summer Trends Report 2014

Bangalore, August 25, 2014:, India's #1 search, comparison and price check site for shoppers, today released its Summer Trends Report 2014. The report analyses the key consumer online shopping search trends during the Summer of 2014, based on customer searches on

Home appliances like refrigerators, ACs and coolers, sun block creams and weight loss products witnessed the highest increase in searches between the summer months of April, May and June as compared to the previous quarter. The other categories that saw a significant upward push on searches were sports & fitness, clothing & accessories as well as children's books. 

Commenting on the report, Mahendra Nerurkar, General Manager, said, "The Summer Trends Report 2014 clearly points to the growing trend of seasonal shopping pattern across India. While in some categories like home appliances, we observe a natural push for cooling products / appliances, the spike in some others like weight loss products seems to be more an outcome of holiday-related activities like travel, social gatherings, marriages, etc."

Some of the key findings of Junglee Summer Trends Report 2014 are:

  • Air coolers took the top slot in home appliance witnessing an increase in demand by 40X. The most searched brand in air coolers were Symphony, Bajaj and Crompton Greaves. The demand for refrigerators in home appliances went up to 32% between April to June as compared to 12% last quarter. The top slots were taken by single door, followed by double-door and side-by-side. The demand for Single door refrigerators went up by almost three times. Single-door refrigerators cost less as compared to double-door and side-by-side refrigerators and hence price seemed to play an important role in preference of refrigerators. Understandably, the brands that people were looking for were Samsung, LG & Godrej. 
  • The search for ACs increased to 12% from 4% last quarter, with split ACs being the most popular and witnessing a 5X increase in searches while the searches for Window and Portable ACs doubled. The top three brands in split ACs were LG, Samsung & Haier respectively.

About Junglee is India’s #1 search and comparison site for shoppers; each week millions of shoppers visit to find the best offers online. With over 30 million listings from over 2,000 seller websites and 100,000 local stores, is the largest online organized selection of products in India. At one place, customers can find the best offers on leading online e-commerce web sites such as, Jabong,HomeShop18, Indiatimes Shopping, Infibeam etc as well as popular brick and mortar stores like Croma, Ezone, Staples, Landmark and more. Through, customers can find the best online offers on virtually anything from mobile phones to magnets, fashion goods to furniture, books to baby products; even flowers, groceries and pet supplies. Customers can choose to buy products online by visiting a seller's site or can alternatively find an offline shop close to their location. We list the address and phone numbers of the offline sellers in the seller information section on each product page –you can call up the store and ask for price and availability of the product, before you even visit the store. strives to make it easy for customers to find the best offers; with features such as product reviews, seller ratings, and personalized recommendations, help customers make the most informed purchase decision online. In fact, is the ideal place for bargain hunters as we currently feature Discounts Hub and daily offers from a number of reputed sellers, many of who deliver throughout the country. is a service provided by Amazon.

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