Mumbai

Junglee launches in India – a new online shopping service by Amazon enabling customers to discover products and make purchasing decisions

Customers can shop more than 1.2 crore products and more than 14,000 brands from Indian and global retailers, including Amazon.com, in one convenient place

SEATTLE – February 2, 2012 – Amazon.com, Inc. (NASDAQ: AMZN) today announced the launch of Junglee, a new online shopping service enabling customers to find and discover products available in India. Junglee organizes product selection from Indian and global brands, and features buying options from online and offline retailers, including Amazon.com, in one convenient place. To start shopping on Junglee, visit http://www.junglee.com/.

Massive Selection
Customers will discover massive selection when shopping on Junglee. At launch, customers can shop more than 1.2 crore products and view buying options from hundreds of online and offline retailers, including Reebok, Microsoft India Store, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, UniverCell, Homeshop18, Gitanjali, Hidesign, and Amazon.com. The selection on Junglee includes more than 90 lakh books, and 30 lakh products from more than 14,000 Indian and global brands. Junglee features more than 25 product categories, including mobile phones, cameras, toys & games, baby products, books, music, movies & TV, clothing, and jewellery. Customers can also discover Kindle – the #1 bestselling e-reader in the world.

“We are excited to give customers in India a single online starting point where they can shop a wide selection of products sold by local and global retailers, and make informed purchasing decisions,” said Amit Agarwal, Vice President, Amazon.com. “We’re relentlessly focused on constantly improving the customer experience and growing selection every day, making it convenient for customers to find anything online.”

Unique Discovery
Junglee directly integrates with online and offline retailers to list their entire selection of products available in India and leverages Amazon’s search technology to make it convenient for customers to navigate the selection and find what they are looking for quickly. Junglee also uses the same recommendation engine technology as Amazon.com, providing customers with unique ways to discover products, such as displaying the “Most Frequently Viewed Products” or “Customers Who Viewed This Product Also Viewed.” Junglee aggregates detailed product information including customer reviews, price, and shipping speed across multiple sources, including Amazon.com, so customers can research products and evaluate buying options to make an informed purchasing decision. Customers can also write their own reviews, read millions of real-time customer reviews from Amazon.com, “Like” products or sellers, and share products through Facebook, Twitter and email.

Customers Choose Where to Buy
Customers can buy products online by following the link to the seller’s website or find a seller’s physical store if they would rather purchase the product in person or call the seller and place an order by phone.

“We’re excited to add our product selection to Junglee.com and leverage the world class e-commerce technology to help customers in India easily discover our products online,” said Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Ltd. “We love that Junglee.com makes it so easy for customers to search our complete catalogue as they browse the wide selection of products available on the website. Additionally, we look forward to getting feedback on our products from customers through reviews on Junglee.com.”

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.
Junglee launches in India - Press Release February 2, 2012