Amazon launches Amazon Seller Services in India, available now to retailers selling on Junglee.com

Indian retailers can now leverage Junglee’s online shopping experience to advertise their products to customers across the globe and drive traffic to their website or physical stores at zero cost

SEATTLE – February 2, 2012 – Amazon.com, Inc. (NASDAQ: AMZN) today announced that retailers in India can now take advantage of the Amazon Seller Services program, starting with advertising and listing their products on Junglee.com at zero cost. Amazon Seller Services provides retailers of all sizes with a suite of services to help them grow their online and offline business. To sign up for Amazon Seller Services in India, visit http://services.amazon.in/.

Amazon Product Ads
Indian retailers can now sign up for Amazon Product Ads to list their products on Junglee.com and advertise their product selection to drive targeted customer traffic to their websites and physical stores at zero cost. Junglee organizes product selection and buying options across more than 25 categories with detailed product information and customer reviews from multiple sources, including Amazon.com, available in one convenient place so customers can make informed purchasing decisions. When customers are ready to buy a product, Junglee directs them to a seller’s website or physical store to complete the purchase. Hundreds of online and offline retailers are already leveraging Amazon Seller Services in India, including Reebok, Microsoft India Store, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, UniverCell, Homeshop18, Gitanjali, and Hidesign.

“Our goal with Amazon Seller Services is to help retailers of all sizes succeed and grow their business online,” said Amit Agarwal, Vice President, Amazon.com. “We’re excited to bring Amazon Seller Services to India and look forward to helping retailers take advantage of the Junglee.com shopping experience and Amazon’s product advertising expertise to showcase their selection to customers across the globe. We will continue to expand Amazon Seller Services in India and invest in helping local businesses build their brand and increase sales, while lowering the cost of selling their products online.”

Getting Started
Getting started with Amazon Seller Services and Amazon Product Ads for Junglee is easy – retailers simply create an account, upload their product catalog and keep their catalog refreshed. Junglee takes care of the rest. Junglee builds the product detail page, creates the advertising, and displays targeted product ads as buying options to customers when they search or shop for their product or related products on Junglee.com. Amazon Product Ads is built on the same technology that drives hundreds of millions of customers to Amazon sites worldwide and is aided by in-house advertising and Search Engine Optimization (SEO) expertise. Amazon Product Ads is the first Seller Service available to sellers in India, and it is available free of charge.

“We are delighted to participate as a retailer on Junglee.com. This will help us secure additional qualified visitors to our site and increase brand visibility,” said Narasimha Jayakumar, COO (Ecommerce) of HomeShop18. “Junglee.com has high-quality product detail pages that complement our own website, customer reviews and targeted audience, thus enhancing our customer conversion rates.”

“Junglee.com’s launch in India will be of immense benefit to Indian brands and retailers,” said Mehul Choksi, CMD of Gitanjali Group. “By offering Gitanjali’s jewellery brands on Junglee.com and taking advantage of Amazon Product Ads, we are boosting our visibility, widening our target audience and offering our customers a high quality of service. We look forward to a long association with Amazon.”

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.