The Genius, The Maverick, The Romantic, The Visionary, The Eccentric, The Father, The Husband, Heartless, Cruel, it is all in there
Narcissistic Personality disorder, yes, that describes Steve Jobs well as per Tina Redse - the woman he was madly in love with. Couple of irony's in the story: Steve espoused perfection and Zen Buddhism, but appears to have settled for Laurene even though he really wanted Tina and he gave the world the most coveted material objects that goes against the very soul of Zen Buddhism. Life, it always has a way of upending anyone, even Steve Jobs.
The problem Walter Isaacson ran into is whether to present a chronological story or a story of Steve Jobs' personal life, professional life, Pixar, Apple. In Steve's case, there really was no distinction, it is all rolled into one. So Mr. Isaacson has a loose chronological backdrop, dispersed with themes from Steve Jobs' life as it happened at home, work, personal, professional - What you see is what you get.
The impression I get is of someone after having neatly laying out everything to pack, decided to rush at the last minute dumping items into various bags for take off. The story takes us all they way to August, 2011, Mr. Jobs passed away on October 5th, 2011 and the book appears to have been rushed to release on October 24th. Just need few more months of cleanup. Steve would never have let it out of the door in its current state.
Yes, Apple executed all of aspects of selling to the consumer market flawlessly - Product (features, design, hidden needs, ecosystem), Procurement, Supply Chain, Manufacturing, Marketing, Distribution, Retail. The key, however, to Apple's amazing success in the past decade was one single stroke of Steve Jobs' genius - getting the recording studios to agree to sell single songs on iTunes. No one could have done it but him. It was the iTunes service/ecosystem combined with great design and marketing machine.
Tim Cook, Procurement specialist, CEO, Apple Inc. Only at Apple. Tim appears to be even tempered and a good manager. After Steve's tumultus management, perhaps Tim is exactly what Apple needs moving forward. Product road map in place for the next decade. Marketing machine is also well oiled. Manufacturing is outsourced. Needs execution on the procurement side for components (products) and content (ecosystem). Hence the choice?
I agree Steve, Apple's best days are ahead of it. May you rest in peace... Steve Jobs